Midroll Media survey finds 60% of listeners made purchases from podcast ads

Midroll Media, now a podcast network under E.W. Scripps’ Stitcher brand, has released its podcast listener demographics report for 2018. The company had 205 show hosts ask their audiences to participate in the survey, and this latest iteration included feedback from more than 151,000 listeners between February 2 and October 4, 2017. Continue Reading

James Cridland’s Future of Radio: Why are you in radio anyway? And a beautiful transmitter in Germany

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: James and other industry leaders ask the pertinent questions about motivation. Why are people working in, or listening to, radio? Continue Reading

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Spotify opens its podcast section to all podcasters with Spotify for Podcasts

Spotify has launched a beta test for a new dedicated portal for podcasts. Spotify for Podcasters lets any users distribute their shows to the streaming service by submitting their RSS feeds. The dashboard also offers daily statistics and analytics about a show’s complete catalog or individual episodes in addition to back-end management. Continue Reading

James Cridland’s Future of Radio: Personalisation of linear radio; and Pandora bought by SiriusXM

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Sirius XM acquires Pandora. Breaking down the latest in upheavals at the leadership at ABC in Australia. Continue Reading