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Australian radio industry launches new podcast working group

Commercial Radio Australia has announced plans to form a podcast working group intended to help grow podcasting in the region. The group will help lead development of podcasting, as well as providing related advice to the radio industry about consumer promotion, audience measurement and reporting, market research, and education. Continue Reading

James Cridland’s Future of Radio: New tech means more choice, and the Apple Podcasts Chart is screwed, so what comes next?

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Several posts from James covering the drama around the Apple Podcast charts and the options provided by new technologies. Continue Reading

Canadian Podcast Listener Report finds audiences are growing, as are responses to ads

The Canadian Podcast Listener Report 2018 offers insights on the steadily growing audience for podcasts in Canada and the unique trends of this market. Jeff Vidler, president of Audience insights, and Jeff Ulster, chief content and technology officer for The Podcast Exchange, presented the full study on Wednesday at the RAIN Summit Canada in Toronto. Continue Reading

Midroll Media survey finds 60% of listeners made purchases from podcast ads

Midroll Media, now a podcast network under E.W. Scripps’ Stitcher brand, has released its podcast listener demographics report for 2018. The company had 205 show hosts ask their audiences to participate in the survey, and this latest iteration included feedback from more than 151,000 listeners between February 2 and October 4, 2017. Continue Reading