Comprehensive coverage of the podcasting industry and its business ecosystem.
New podcast production continued a three-month slide in April, after a strong January. 12,864 new shows were released in April, compared to 16,256 in March. January hit a one-year high of slightly more than 20,000 new podcasts. Continue Reading
Podcast and creative solutions network Wondery has opened Wondery Ad Analytics, a campaign success evaluation service which leverages multiple information and measurement services. Four areas of focus are highlighted, and an ad effectiveness funnel. Click for details and graphics. Continue Reading
The average cost per thousand (CPM) for podcast advertising in April was nearly identical to March , dipping only five cents, or two-tenths of one percent. But there is also something remarkable in this month’s report: Small campaigns reach a new low in average cost. Continue Reading
Magellan AI’s accounting of podcast advertiser spending for March, for the top 15 spenders, shows a total spend almost exactly the same as in February. Ten of 15 are month-over-month repeaters. Notably, March had three more days than February.
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by Steve Goldstein
In this latest guest column from podcast consultant and public speaker Steve Goldstein, Steve offers assessments of AI’s role in podcast production — including the host chair. The bottom line is to use AI cautiously, and Steve provides general guidelines. “As cliché as it might sound, don’t lose sight of what makes podcasts truly resonant and meaningful: their authenticity.” This is an important read. Continue Reading
In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading
SiriusXM has released a preview of The Sports Audio Report, produced in collaboration with GroupM and Edison Research. Its purpose is to measure the scale of sports listening, how it correlates with overall listening, and how that listening cohort behaves as consumers. For a preview, there is a surprising amount of information. Audio shines in this report, obviously … especially podcasting. Continue Reading
In the March edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as always. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). MrBallen Podcast: Strange, Dark & Mysterious Stories (Wondery sales network) leaped upward eight slots to enter the elite cohort. Continue Reading
In an extraordinary display of obsessive data collecting, The Podglomerate has released the most impressive (and fun) statistical roundup we’ve seen lately. Click to see how it works, a couple of examples, and the link. Continue Reading
Audioboom delivered its second consecutive Trading Update (not a formal market filing) for Q1 2024. It is an upward-moving report in nearly all particulars. Click for financial highlights, and excerpts from the CEO commentary. Continue Reading
In a revealing public statement alongside being featured in Startups magazine, top podcaster Jordan Harbinger (The Jordan Harbinger Show) lays out his marketing strategy. “Here’s something most people don’t know about me. I spent millions of my own dollars… Continue Reading
“Podcasts and video shows are surging on the platform,” Substack asserts in a promotional post which seeks to reset the common perception of the platform as a distributor of written articles. There is a business rationale behind the pitch, which positions Substack as an added revenue source — subscriptions — to podcasting’s traditional advertising model. Continue Reading