Nielsen Q4 comparable metrics show smartphones’ growing share

Nielsen’s Q4 2016 comparable metrics report continued the upward trajectory for smartphone use seen in its Q3 results. Radio, on the other hand, stayed essentially flat within the U.S. media consumption landscape. Weekly reach for radio has stayed around 93% for several quarters, and radio is used an average of 5.1 days per week. Smartphones are used even more frequently at an average of 5.8 days per week. Continue Reading

MIDiA report: Global streaming revenue could be $20.1 billion by 2025

MIDiA Research has released its second State of the Streaming Nation report. It offers a deep dive into both consumer behaviors and market trends for this industry, covering listeners in Brazil, Germany, Japan, Sweden, the UK, and the U.S. The report found that streaming revenue in 2016 was $7.6 billion (retail values). It projected that figure to reach $20.1 billion by 2025. Continue Reading

PwC Entertainment and Media Outlook, Part 2: United States results

Yesterday we shared the top-down global overview from PwC’s Entertainment and Media Outlook. Today’s we’ll drill down into the report’s data specifically for the United States. The results point toward projected total entertainment and media revenue of $666.13 billion in 2017. Music revenue in the U.S. is projected to hit $18.3 billion in 2017 with a CAGR of 5.596% for the report period. Continue Reading