Apple Music has 30 million subscribers, plans to convert many more

Apple Music has surpassed 30 million subscribers. That’s the top-line takeaway from Billboard’s recent conversation with the streaming service’s leadership. Jimmy Iovine, Zane Lowe, and Larry Jackson sat down with the publication to talk about their strategy for attracting even more paying listeners and expanding into all sorts of new exclusive content. Continue Reading →

Audio.ad co-authors playbook on digital audio advertising for Latin America

Audio.ad has collaborated with the Mobile Marketing Association to compile a guide for digital audio advertising in Latin America. This playbook is a free download available in Spanish, Portuguese, and English. It contains statistics, concepts, and best practices around digital audio consumption in Latin American markets, including case studies of successful brands. Continue Reading →

Rumor Fact(ory): Spotify now valued at $16 billion

Reuters is reporting that Spotify’s latest private trading numbers are now valuing the streaming company at about $16 billion. The publication cited unnamed sources familiar with the latest deals for Spotify, although the company declined to comment on the rumor. Reuter’s sources predicted that by the time Spotify goes public, it could be worth at least $20 billion. Continue Reading →