Triton Digital partners with DynAdmic for a2x programmatic platform

Triton Digital has announced another integration for its a2x programmatic ad exchange. The platform has been incorporated into DynAdmic, a content-targeted video advertising network. The deal will allow DynAdmic to leverage its proprietary audio recognition technology to offer advertisers hyper-targeted access to the premium digital audio inventory of a2x. Continue Reading

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Amazon and Spotify make new commitments to country music

Amazon and Spotify have both announced developments involving country music playlists. First, Amazon has debuted a playlist containing country songs and artists chosen to appeal to an international audience. Second, Spotify’s Hot Country collection is now an “enhanced playlist” that includes original videos alongside the musical selections. Continue Reading