Wireless Group, a media company wholly owned by News Corp UK and Ireland, announced the launch of an in-house digital audio production unit. The new Wireless Studios will deliver podcast production, marketing, and sponsorships for Wireless Group’s audio efforts. Its initial programming will include revamped podcasts from talkSPORT and talkRADIO.
Wireless Studios will be led by Director of Strategy Jimmy Buckland. Other personnel include Head of On Demand Audio Matt Hall and Senior Podcast Producer Katharine Kerr. The effort will be guided by research into the audio space Wireless comissioned Edison Research along with HarperCollins.
“Our bespoke research with Edison and HarperCollins has highlighted the rapidly evolving commercial opportunities in UK speech broadcasting and digital audio,” said Buckland. “Our distribution channels span all segments of the UK audio market and with the creation of Wireless Studios – coupled with our industry expertise and working alongside our other News Corp brands – we are uniquely positioned to deliver highly-targeted, end-to-end media solutions.”