Smart Audio Report: Smart speakers post 78% growth year-over-year

Edison Research and NPR have released the latest edition of The Smart Audio Report, with December 2018 survey results about smart speakers. The past year saw the addition of 14 million new smart speaker owners for a total of about 53 million people. That equates to roughly 21% of adults in the United States. The product segment is still firmly in the early majority phase of adoption. Continue Reading

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Drive Time Metrics awarded key patent for in-car media data and measurement

Drive Time Metrics (DTM), a connected car tech startup, announced that it has been awarded a patent for its core technology which collects, measures, and analyzes in-car media use. After four years in process, the patent positions DTM to provide a key measurements and in-car audience behavior insights to audio publishers such as broadcast radio and music services.  Continue Reading

MIDiA Research explores YouTube, the value of advertisements, and the risk of EU’s Article 13

MIDiA Research has a new report examining YouTube’s impact on the international streaming market. Its assessment shares statistics from the video platform in Q3 2018 and shares insights as to how the recent legislation passed in Europe could have unintended effects on the music industry as a whole. Continue Reading

Webcast Metrics in September: +8% year-over-year as Spotify widens lead

Webcast listening in September was 8% higher than the year-ago period, as Spotify widened its upward trend advantage compared to Pandora. This according to Triton Digital’s Top-20 Ranker, a monthly report based on Triton’s Webcast Metrics streaming measurement technology. Continue Reading

Google Assistant tops smart speaker IQ test from Loup Ventures

Just how smart are smart speakers? Loup Ventures has released the results of its annual Smart Speaker IQ Test, and the report found that Google Assistant is currently the brainiest of the bunch. In a test of 800 questions, Google’s voice platform answered 88% correctly. Continue Reading

Midroll Media studies find 4.4 times better brand recall from podcast advertisements

Midroll Media released a roundup of all eleven podcast ad effectiveness studies it commissioned from Nielsen during 2018. The studies demonstrated positive results for podcast advertising. The first top-line result is that the format generated up to 4.4 times better brand recall than display advertisements. Continue Reading