Metrics & Research

Podtrac: Podcast consumption down 10% in September, and RAIN Remix

Posted on by Brad Hill

In the Top Podcast Publishers ranking in September from Podtrac, we are told that podcast downloads and play decreased in September. Meanwhile iHeartPodcasts, Wondery, and NPR repeated month-over-month to take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading →

New podcast creation on track to lowest yearly level since 2018

Posted on by Brad Hill

Looking at the monthly and yearly podcast creation statistics at Listen Notes [HERE], we observe that new podcasts have been started this year at the lowest rate since 2018. In a larger view, Listen Notes is reporting 3,195,616 active podcasts in the world, with nearly 178-million episodes. That means there are nearly twice as many podcast episodes as music tracks in Spotify. Continue Reading →

1+1=3 in new Soundstack analysis of radio and podcast listeners

Posted on by Brad Hill

SaaS company SoundStack, which promotes “Full-Circle Audio” solutions for all kinds of audio delivery across analog and digital, has released an infographic which highlights the complementary attributes of broadcast radio on one hand, and podcasting on the other. It sources several research studies to deliver a 1+1=3 argument for advertising in both. Continue Reading →

CORRECTED: 97 of top 100 remain unchanged in Triton Digital Sept podcast ranker

Posted on by Brad Hill

CORRECTED: In a demonstration of stability (or staleness?) Triton Digital’s Podcast Ranker for August shows 97 of the same 100 podcasts as the July ranker.In our thinking two principles are at work: First, that people listen to what they already know, and second, that podcast discovery remains a commanding challenge for creators and producers. Click for deets. Continue Reading →

Top ten popular podcasts consumed in affluent households (Edison Research)

Posted on by Brad Hill

In an interesting data slice, Edison Research has published a top-10 list of podcasts that index highest in households whose incomes exceed $100k. Among the audio data gathering ecosystem Edison is uniquely able to create such a list, via its thorough survey work in which 40,000 podcast listeners are interviewed in detail. Click for the graphic result. Continue Reading →