Advertising in music services, and ad technologies that power it.
James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: VOX conference; interesting events and articles from around the world. Continue Reading
Ad technology company XAPPmedia announced the closing of a $3.8-million round of new capital funding. The private investors were not disclosed. After a previous funding round of $3-million, XAPP’s total funding now stands at $6.8-million. Continue Reading
XAPPmedia released a new edition of its ongoing study of streaming audio advertising, the Internet Radio Ad Load Report. In addition to updating data released in the first report, this edition (PDF here), which covers Q1 2015, is enhanced with… Continue Reading
Ad-tech company AdsWizz announced today that it has named Gary Goodman as President for Europe. Goodman joins AdsWizz from iVenture, where he served as CEO. Before that he was founder and CEO of MediaEquals, a media trading platform. Continue Reading
James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: From Canadian Music Week…mor optimism in public panels, please. And great links from U.S., U.K., and Australia. Continue Reading
In the UK last year, advertising revenue on commercial radio grew 7.2% in 2014, while in the US it shrank 1%. According to an article by Lucy Barrett at UK’s RAB, radio in that country is alive and well and thriving across all it’s platforms. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
Making on-demand audio has become easy. Making money from audio is harder. A new wave of monetization solutions for new and independent bloggers signals a maturation of the podcast industry. Continue Reading
SoundCloud has taken its podcasting service out of beta and made it live for all users. The new podcast hosting additions include RSS feed distribution, embeddable podcast players, integration with social networks, and timed comments. Continue Reading
Media software company WideOrbit announced that audioBoom, the spoken-word, on-demand listening platform, has selected WO On Demand to monetize its podcasts. The technical solution injects pre-recorded advertisements into podcasts — a category which is dominated by host-read native advertising. Continue Reading
AudioHQ announced an internal promotion within its management. Brian Conlan has been promoted to senior vice president of sales and operations, reflecting growth of the AudioHQ sales team. Continue Reading
During Entercom’s earnings call yesterday, CEO David Field responded to analyst questions about programmatic advertising. The topic did not arise during Entercom’s prepared statements; it was investors on the Entercom call who led the conversation toward programmatic. Continue Reading
adStream is an ad-watch journal of interesting commercial sightings in streaming audio.
Spotify Free, the sometimes controversial ad-supported music service, advertises Spotify Premium in an interesting way: when the listener watches a 30-second commercial, the next 30 minutes are ad-free. Continue Reading