Advertising & Monetization

Advertising in music services, and ad technologies that power it.

Pandora adds sponsored playback and skips to genre stations

Posted on by Anna Washenko

Pandora is expanding its options for sponsored listening packages in the lead-up to the holiday season. The new choice is related to the audio streamer’s Pandora Plus mid-priced tier of subscription access, which allows listeners to replay songs and have more opportunities to skip tracks. Pandora’s latest ad addition is sponsored playbacks and replays, where non-Plus listeners can get those features for a limited time in exchange for watching a video ad. Continue Reading →

AudioHQ signs exclusive ad deal with Digitally Imported

Posted on by Anna Washenko

AudioHQ has entered a deal to be the exclusive seller of audio advertising inventory for electronic music specialist Digitally Imported. The exclusive partnership is for the United States and will begin in 2017. Digitally Imported joins an AudioHQ client roster that also includes SoundCloud, Slacker, 8tracks, and Triton Digital. Continue Reading →

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SoundCloud Go arrives in Canada with Triton Digital supplying ad monetization

Posted on by Anna Washenko

SoundCloud shared two big business announcements today. First, it has rolled out the SoundCloud Go subscription in Canada. Second, it has entered a deal with Triton Digital to use its a2x programmatic ad exchange for monetization of its audio inventory in the new market. Continue Reading →

AudioHQ to exclusively rep Triton Digital’s U.S. advertising inventory; Triton sales team joins AudioHQ

Posted on by Brad Hill

In a major agreement that seeks to advance online audio advertising generally, as it helps two companies reach their business goals, Triton Digital and AudioHQ are announcing today that AudioHQ will be the exclusive seller of Triton’s ad inventory in the U.S. It is a multi-faceted deal that sees Triton’s ad-sales team move over to AudioHQ. Continue Reading →

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New Australian study measures listening across all audio sources

Posted on by Brad Hill

A new study by research company GfK has surveyed over 1,000 Australian teenagers and adults (10 years and older) in five major cities, via a diary system, to determine what they listen to across all audio sources. The study was apparently commissioned by the Australian record industry, and unveiled at the National Radio Conference in Melbourne. With commentary by Kurt Hanson. Continue Reading →