Advertising in music services, and ad technologies that power it.
Pandora is taking the next step with its programmatic advertising strategy. After announcing the beta launch of a private programmatic marketplace in February, the audio company has now opened up the exchange to general buying. Continue Reading
Acast has released another round of data about podcast listeners and advertising. The Acast Audio Intelligence Report reviews spending habits for podcast listeners in the U.S. and UK. The two markets showed marked similarities in both demographic details and in reactions to podcast ads. Continue Reading
AdsWizz has launched a Podcast Platform Partnership Program that will offer participants tools for rapidly increasing revenue growth and reducing expenses with their podcasting efforts. The digital audio advertising specialist’s suite of monetization services include ad insertion, ad targeting with its AudioServe, and ad buying with its AudioMax supply-side provider. Continue Reading
AudioBoom, a podcast and audio on-demand company, has released its financial results from an extraordinarily eventful first half of its fiscal year. In the six months ending May 31, 2018, audioBoom posted a 43% increase in revenue to £2.6 million. COO Stuart Last posted additional context and interesting metrics to supplement the official report. Continue Reading
Spotify Ad Studio has rolled out in Australia. The self-serve advertising platform launched after at least six months of testing in the market. The tool can create an audio ad to air on the streaming service, from the production to the audience targeting to analytics. Continue Reading
The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading
As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading
The Washington Post has developed its own internal technology for putting ads into podcasts. Rhapsocord is a dynamic ad insertion tool that can automatically identify pre-roll, midroll, and post-roll spots in a show, then add the spot and update the file. Continue Reading
UK media company Global and its programmatic advertising platform DAX received two certifications from UK-based JICWEBS, an oversight organization focused on developing standards for digital advertising. The specific Global and DAX certifications are for Brand Safety, and absence of Ad Fraud. Continue Reading
AdsWizz announced that radio sports station talkSPORT will leverage its ShakeMe technology for a new campaign in the UK. ShakeMe is an interactive audio ad format that helps listeners take an automatic action on their smartphone in response to the spot. Continue Reading
AdvertiseCast announced an ad deal with the Taste of Taylor podcast. Host Taylor Strecker is also a radio personality and current presenter for TV Land’s Getting Younger. Under this arrangement, AdvertiseCast will be the exclusive ad sales partner for her podcast. Continue Reading
Corus Entertainment, a major radio/TV group in Canada, has followed up its recent executive podcast hiring spree, allying with The Podcast Exchange (TPX) for representation to buyers. The deal, announced today, interestingly includes both Canada and U.S. representation. Continue Reading