VURBL selects DAX to exclusive ad-repping in U.S.
VURBL, a free streaming audio platform for all audio types, has struck an agreement with DAX for U.S. ad reselling. It is an exclusive deal for DAX. Continue Reading
Advertising & Monetization
Advertising in music services, and ad technologies that power it.
Acast Creative expands from Europe to U.S.; Shantae Howell will lead
Acast Creative, a unit of the global podcast company which produces podcast content (shows and/or episodes) for brands, is expanding with a U.S. launch this week. Acast has tapped Shantae Howell as Creative Director of the Americas to lead the team and expand the success of Acast Creative in the U.S. market. Continue Reading
Crooked Media signs with Acast to market its shows to international advertisers
Crooked Media, the network home of Pod Save America and over 20 other podcasts, has entered a partnership with Acast to unlock international advertising. The deal announcement is focused on Acast’s English-speaking markets: Canada, the UK, Ireland, Australia, and New Zealand. Continue Reading
Audioboom’s new AdRip tool monetizes back catalog by pulling out baked-in ads
In an interesting piece of technology development, Audioboom introduced AdRip, a tool which removes host-read commercials from old episodes, creating a new ad break into which timely marketing can be inserted. The company says that 50% of downloads are from back catalogs. Continue Reading
Targetspot revenue jumped 51% in H1 with new clients and staff.
Audio Valley subsidiary and digital audio solutions company Targetspot released first-half earnings for 2021, comparing the results to the same period a year ago. Revenue lifted 51% year-over-year. Continue Reading
Launch sponsors and new shows for iHeartMedia’s My Cultura podcast network
iHeartMedia has disclosed a trio of launch sponsors for the company’s My Cultura podcast network, which seeks to amplify Latinx voices. In addition, four new shows with July launch dates are detailed. The company promises a monthly drumbeat of new My Cultura shows. Continue Reading
Branded podcasts, sure. How about branded podcast episodes? An SXM Media example.
The rationale of branded podcasts is to build an audience around a show which is affiliated with a brand, but avoids outright marketing. In many, the brand is rarely mentioned. SXM packaged a Buick sponsorship production of a bonus episode of “Office Ladies.” Click for audio. Continue Reading
Amazon acquires ART19, fills out its podcast capabilities
Amazon has acquired ART19 for its Amazon Music distribution platform. ART19 has long been one of the most innovative and future-tech podcast hosting and monetization platforms. The acquisition puts a third leg on Amazon’s podcast stool, joining the Wondery acquisition in December and Amazon Music’s distribution power through Alexa smart speakers. Continue Reading
Deezer joins Ad For Good; first audio streaming service to do so
As of today, global audio streamer Deezer has joined Ad For Good, a certification label that encourages brands to give at least one percent of their media budgets to social or environmental causes, and provides technology to do so via partnership with Boon.Today. Click for details.
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BetterHelp continues to lead Magellan AI podcast advertiser list. We compare month-over-month repeats
If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading
Ad Results Media executive hiring spree: Five new VPs and Directors
Audio advertising company Ad Results Media (ARM) has made a significant executive hiring push, with three new VPs and two Directors. Click for details. Continue Reading
Insurance and fast food lead Veritonic Audio Logo Index for 2021
Veritonic’s Audio Logo Index 2021 ranks branded sound bites with a combination of AI and a large cross-continental human panel. Click through for audio samples and top-level ranking results. Continue Reading