Advertising & Monetization

Advertising in music services, and ad technologies that power it.

BetterHelp continues to lead Magellan AI podcast advertiser list. We compare month-over-month repeats

Posted on by Brad Hill

If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading →

iHeartMedia partners with Catalina, stretching podcast attribution to offline physical shopping

Posted on by Brad Hill

On the day of its presentation at the IAB Podcast Upfront, iHeartMedia announces a partnership with Catalina, a shopper intelligence and real-time database company, to provide podcast advertising attribution related to offline shopping. The alliance and the information it delivers are targeted to CPG companies. Continue Reading →

“Programmatic is not a four-letter word” — AdsWizz pitches ad tech at IAB Podcast Upfront

Posted on by Brad Hill

In a four-hour Podcast Upfront event featuring 14 presentations, most of them multi-element video productions, some of them featuring celebrity podcasters and ferociously upbeat conversations, AdsWizz gave its “share of stage” to soft-spoken CEO Alexis van deWyer for earnest advocacy of his company’s future-leaning ad-tech expertise. There were metrics, too. Continue Reading →

SiriusXM combines acquired sales orgs to create SXM Media, reaching 150M listeners

Posted on by Brad Hill

Today audio juggernaut SiriusXM is announcing the merger of three internal sales divisions attached to Sirius, Pandora, and Stitcher. Unifying the three ad sales entities creates a marketplace of 150-million listeners across a constellation of satellite programming, lean-back streaming music, and podcasting. The newly combined unit is called SXM Media. Continue Reading →

Podcast listeners are high-income, high-education, and respond to Pharma/Health ads (Podsights Benchmark Report)

Posted on by Brad Hill

Podcast attribution company Podsights has released the latest in its quarterly Benchmark series — titled for Q2 2021. There is new element not in previous reports: Demographic info resulting from a partnership with Experian, the consumer data company. Click through for details, data, graphs, and a link to the report. Continue Reading →

By one reckoning, podcasting gives $400M “intrinsic added value” to advertisers

Posted on by Brad Hill

Podcast advertising is famously looser than radio and TV advertising. When delivered via a host riff, it is more informal and improvisatory … and longer, giving added value to advertisers. Audioboom’s EVP Thomas Mancusi worked with Magellan AI to calculate a dollar value of podcasting’s generosity to advertisers. Continue Reading →