Advertising in music services, and ad technologies that power it.
In an interesting piece of technology development, Audioboom introduced AdRip, a tool which removes host-read commercials from old episodes, creating a new ad break into which timely marketing can be inserted. The company says that 50% of downloads are from back catalogs. Continue Reading
Audio Valley subsidiary and digital audio solutions company Targetspot released first-half earnings for 2021, comparing the results to the same period a year ago. Revenue lifted 51% year-over-year. Continue Reading
iHeartMedia has disclosed a trio of launch sponsors for the company’s My Cultura podcast network, which seeks to amplify Latinx voices. In addition, four new shows with July launch dates are detailed. The company promises a monthly drumbeat of new My Cultura shows. Continue Reading
The rationale of branded podcasts is to build an audience around a show which is affiliated with a brand, but avoids outright marketing. In many, the brand is rarely mentioned. SXM packaged a Buick sponsorship production of a bonus episode of “Office Ladies.” Click for audio. Continue Reading
Amazon has acquired ART19 for its Amazon Music distribution platform. ART19 has long been one of the most innovative and future-tech podcast hosting and monetization platforms. The acquisition puts a third leg on Amazon’s podcast stool, joining the Wondery acquisition in December and Amazon Music’s distribution power through Alexa smart speakers. Continue Reading
As of today, global audio streamer Deezer has joined Ad For Good, a certification label that encourages brands to give at least one percent of their media budgets to social or environmental causes, and provides technology to do so via partnership with Boon.Today. Click for details.
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If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading
Audio advertising company Ad Results Media (ARM) has made a significant executive hiring push, with three new VPs and two Directors. Click for details. Continue Reading
Veritonic’s Audio Logo Index 2021 ranks branded sound bites with a combination of AI and a large cross-continental human panel. Click through for audio samples and top-level ranking results. Continue Reading
On the day of its presentation at the IAB Podcast Upfront, iHeartMedia announces a partnership with Catalina, a shopper intelligence and real-time database company, to provide podcast advertising attribution related to offline shopping. The alliance and the information it delivers are targeted to CPG companies. Continue Reading
In a four-hour Podcast Upfront event featuring 14 presentations, most of them multi-element video productions, some of them featuring celebrity podcasters and ferociously upbeat conversations, AdsWizz gave its “share of stage” to soft-spoken CEO Alexis van deWyer for earnest advocacy of his company’s future-leaning ad-tech expertise. There were metrics, too. Continue Reading
Lemonada Media, the podcast network founded in 2019 which produces shows offering “an unfiltered version of the human experience,” announces today that it has formed a newly created sales and partnership division to represent its portfolio. It’s part of the company’s valiant, if gloomy, effort “to make life suck less.” Continue Reading