Business software company Marketron today announced the addition of location-based advertising to its suite of monetization products. Location-based advertising addresses the dominant trend in digital listening, which is the migration of consumers to mobile environments. An eMarketer study this month concluded that mobile advertising will surpass traditional radio advertising revenue this year. Continue Reading
Clear Channel’s iHeartRadio is partnering with ad-tech provider AdsWizz to create “unique and integrated digital advertising capabilities,” it was announced this morning. The partnership will enhance ad insertion and targeting across a wide scope of brands and content — over 840 Clear Channel radio stations that stream live webcasts on the iHeart platform. Continue Reading
Clip Interactive has announced an agreement with Entercom to create mobile apps for Entercom’s Portland radio stations. The new apps will allow listeners to interact with “all elements of the broadcast and stream.” The apps are designed to create additional station revenue. Continue Reading
Stream aggregator TuneIn had a soccer-motivated milestone during the World Cup tournament. The whole event (not just Brazil’s sad shocker at the end) added up to TuneIn’s biggest listening attraction ever. Continue Reading
During Pandora’s development of its advertising model, we have tracked the development of its local sales organization spread across dozens of city markets. With less publicity, Pandora is also building an in-house creative advertising team that works with agencies and advertisers to build customized messages, programs, and productions to connect brands with targeted groups of listeners. The effort leverages a combination of media creativity and data knowledge.
To get a better picture of how this works, and some examples, we spoke with Heidi Browning, Pandora’s SVP of Strategic Solutions. She works with chief marketing officers and ad agencies on ideas for what she calls “innovative ad experiences.” Continue Reading
Brief new items and worthy reads from around the web: Legal blog demystifies the YouTube/indie artist contract; Baboom gets a new industry hire; Spotify loses a European exec Continue Reading
Microsoft-owned Nokia’s music service, MixRadio, is slated to be spun out as a stand-alone listening platform. It’s big news — separating from that ecosystem will put MixRadio on the same playing field as Pandora, iTunes Radio, and other Internet radio brands. In light of the news, this is a timely moment to assess MixRadio and its potential to stand out in the crowd. How does it shape up? We tested the premium service offered by MixRadio on a Windows 8.1 computer with touch screen, and a Windows 8.1 tablet. Basics? Well-covered (mostly). Highlights? Occasional. Continue Reading
Brief news items and worthy reads from around the web: Yahoo! Live update; Kindle Unlimited and its implications for content subscriptions across media types; what do people really care about in connected cars? Continue Reading
In a video (click through to watch) of an interview at the Brainstorm Tech conference hosted by Fortune, Spotify CEO Daniel Ek covered a lot of ground, In particular, he downplayed the possibility of Spotify spinning out a much-rumored IPO, with an offhand criticism of life as a public company. Continue Reading
TuneCore, a leading digital agency that helps musicians distribute their recorded work to digital outlets, announced that its second-quarter revenue distribution totaled over $33-million dollars, an 18% increase over the same period last year. RAIN spoke to Scott Ackerman, TuneCore CEO, to dig deeper into the growth trend, particularly on the music-streaming side. Continue Reading
After hearing sad news of Johnny Winter’s death, we used Michael Robertson’s Radio Search Engine, and the artist-search feature in RadioTuna, to find poureplay stations pivoting quickly on the news with memorial programming. We found Rock Radio 1 placing Johnny Winter blocks into its stream of metal and blues-rock, surrounded by tribute songs by other bands. Continue Reading
REELRADIO, which streams radio airchecks, announced that it received a copyright compliance notice from the Recording Industry Association of America (RIAA). The company notes that structural and technical facts make compliance difficult. Continue Reading