STRATA re-positions Pandora in its media buying platform

STRATA, a media buying platform that connects advertisers with media publishers, has re-positioned Pandora’s ratings profile on its dashboard, separating it from radio stations, according to Inside Radio and RAIN News sources. The action represents the latest twist in a long path of Pandora competing against U.S. broadcast radio for advertising dollars. RAIN spoke to several sources for comment. Continue Reading

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Borrell: Programmatic advertising will take over by 2024; sales reps gone

Programmatic advertising is well established in the web display industry, and growing fast in video. Radio (broadcast and streaming) lags behind, but awareness is growing as ad-buying software platforms become more sophisticated for audio. What is the future? For Gordon Borrell, the answer is clear: Programmatic will take over audio ad buying and selling, and sales reps face elimination and changing roles. Continue Reading

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Borrell: Digital dashboards will wipe out half of FM stations

In a fascinating and daring webinar yesterday hosted by Gordon Borrell, attendees were treated to a historical review of media technology disruption, followed by predictions in today’s media. One of those predictions: Half of AM/FM terrestrial stations will disappear by 2024, their demise driven by adoption of alternative in-car listening choices. RAIN spoke with Gordon Borrell. Continue Reading

adStream: Counting localized vs. non-localized ads

As streaming audio advertising gradually becomes more personalized to the listener, localized ads increasingly appear. One solution — registration data — gives audio publishers a way to sell inventory on a regional basis, so listeners in a state or city hear streaming commercials localized at that level. In our recent ad-stalking, we wanted to anecdotally track how much city-localized advertising was delivered by Pandora in a 90-minute listening session. Continue Reading

Ad network TargetSpot develops new BizDev unit; Thierry Ascarez appointed head

Global digital audio ad network TargetSpot announced the launch of a new business development division today. Heading up the unit is VP of Business Development Thierry Ascarez, long-time VP of Business Development at Radionomy. Ascarez now holds both titles. RAIN spoke to Ascarez to flesh out the details. Continue Reading

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Pandora proposes lowering music royalty rates based on “steering” in Merlin agreement

In a revealing document submitted to the U.S. Copyright Royalty Board (CRB), Pandora argues for lowered music licensing rates in the 2016-2020 statutory royalty period. The proposed rate range is about half the amount suggested by SoundExchange in its submission to the CRB. The key argument discloses aspects of Pandora’s private music licensing agreement with Merlin, a coalition of 20,000 music labels. Continue Reading

Pandora earnings: Positive financials; slowing audience growth; plummeting stock

Pandora’s Q3 earnings call on Thursday marked an anniversary of the one-year directorship of CEO Brian McAndrews. McAndrews told a story of record-breaking financial results, and slowing audience growth. Wall Street punished the company severely in after-hours trading following the late-afternoon call, and in today’s formal session. Continue Reading

Internet Radio Rewind #018

A weekly podcast from RAIN News

Sponsored by AudioBoom


A seven-minute blast of news you need to know in streaming music and online audio. This week: Deezer acquires Stitcher; Pandora earnings; Spotify study; Google relaunches streaming; Pandora AMP; NASA in SoundCloud.

This week: Sirius XM loses again in court; NextRadio milestone; SoundCloud’s struggles; SONY publishing threat; TuneCore payouts; Twitter’s new music feature Continue Reading

Deezer acquires Stitcher

BREAKING

Deezer, the Paris-based on-demand music service which operates in 180 national markets, has acquired Stitcher, the market-leading podcast app. The breakthrough deal puts a whole new category of content into the Deezer library. RAIN spoke to Tyler Goldman, Deezer’s CEO of North America. Continue Reading