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“Serial,” a milestone moment for podcasting, seeks independence

The biggest podcast hit today is “Serial,” a wholly original spinoff of This American Life. The true-crime show which investigates a real-world murder case, delivers 1.5-million downloads per episode, and iTunes (the most important distribution point for podcasting in general), noted today that Serial was the fastest podcast to reach five-million downloads and streams. The program is seeking donations to spin off from “This American Life” for a second season. Continue Reading

Internet Radio Rewind #021

A weekly podcast from RAIN News

Sponsored by AudioBoom


A six-minute blast of news you need to know in streaming music and online audio. This week: YouTube Music Key subscription service; Irving Azoff prepares to sue; Beats Music in iOS; Uber & Spotify invent the connected taxi; Pandora is king of mobile; Billboard chart is modernized for streaming; NPR streaming metrics; listening to sports on TuneIn. Continue Reading

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Editor’s Notebook: Putting Beats in iOS won’t help much

by Brad Hill

Installing Beats Music as a built-in iOS app creates headlines, and is an obvious maneuver, but it barely lessens the challenge faced by Apple in the brutal music subscription space. It will not, by itself, move the needle for Beats or Apple. A crucial new effort is needed, and Apple has not demonstrated creativity in the music space for years. Continue Reading

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Pandora explains music licensing strategy in a public conference call

In a brisk 51-minute conference call with investors yesterday, Pandora described its strategy in the Copyright Royalty Board (CRB) proceeding, explained why it thinks music licensing costs (to labels) should be lower, and fielded questions about the company’s key partnership with Merlin labels. Although Pandora executives often speak at investor conferences, and conduct quarterly earnings calls, the single-topic focus of yesterday’s call was unusual. Continue Reading

NextRadio embarks on new marketing push with NYC ad agency

NextRadio, the Emmis-owned smartphone app that tunes in FM station over the air, has employed New York ad agency DeVito/Verdi to build an awareness campaign, according to a press release from the agency. The NAB “is supporting” the agency choice. NextRadio rrecently passed the million-download milestone. Any awareness campaign faces complicated messaging. Continue Reading

Music Key update: launch delay, and All Access bundling

In an initiative marked by repeated long delays, it is perhaps unsurprising that Music Key, YouTube’s new music subscription service which was supposed to start today, has been pushed back to tomorrow. In other Music Key news, it is widely reported that a rumored subscriber connection between Music Key and Google’s audio-only subscription service, All Access, will indeed happen. Continue Reading