Radio programmatic at scale in 2016: A conversation with Jelli CEO Mike Dougherty

Programmatic radio advertising company Jelli released a press notice which summarizes the gains of programmatic advertising for radio in 2015. It sets the stage for a 2016 agenda of increased programmatic buying of radio ads. We spoke to Jelli CEO Mike Dougherty about buyer demand for programmatic ad campaigns. Continue Reading

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Bullish ad-spend forecast emphasizes digital and overall growth for radio

A new edition of an annual research projection from MyersBizNet forecasts 7.7% growth in ad spend across audio/radio, video/TV, display, video, mobile, and other categories. Terrestrial radio is predicted to grow 5% across “legacy” and digital advertising opportunities. Internet radio is projected at 25% growth. Continue Reading