sponsored by PodcastOne
A new study finds that people stick with short podcasts more than long podcasts. Obvious? Maybe, but podcasting is replete with 60-minute (and longer) shows. The new research also addresses other audience habits. Continue Reading
Media software company WideOrbit will announce on Tuesday the launch of WO Programmatic Radio, a new marketplace for automated selling of radio ad inventory. The new platform matches buyers and to radio sellers using the WO Traffic sales and traffic service. Continue Reading
This week we are revealing finalists in the Sixth Annual RAIN Internet Radio Awards. Today we are pleased to announce the advancing finalists in the “Best Streaming Broadcast Station” category. Continue Reading
This week we are revealing finalists in the Sixth Annual RAIN Internet Radio Awards! Today we are pleased to announce the advancing finalists in the “Best Single Stream Webcaster” category. Continue Reading
A new survey from European research reveals that Spotify’s freemium plan enjoys an 8.8% reach in Germany. The study was commissioned by Spotify, specifically to bolster its advertising business in Germany. The study compared Spotify’s reach metrics with traditional radio. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: 200-page BBC report reinvents the mission; record-setting royalty collections in the U.S.; Pandora celebrates an anniversary; more. Continue Reading
Radio stations have been grappling with simulcasting questions for many years. Within the growing imperative to get a station (or station group) online, there is another question. RAIN Summit Atlanta will examine the issue with thought leaders from broadcast, technology, and marketing. Continue Reading
A newly released survey from Technorati is formatted as a report card on programmatic advertising efficacy, from the viewpoint of the buy- and sell-sides. In it, there is a sharp point of disagreement over the key values of programmatic platforms. Continue Reading
Ad-tech company AdsWizz announced today the hire of Pierre Naggar as VP, Programmatic Demand in Europe. Naggar will report to AdsWizz President of Europe Gary Goodman, and will lead the company’s efforts to connect European audio publishers with advertiser demand on automated software platforms. Continue Reading
sponsored by PodcastOne
The resurgence of podcasting is mostly publicized as an entertainment genre with public-facing shows in the “B2C” category — Business To Consumer. Increasingly, attention is shining on “B2B” podcasting (Business to Business), and the trend harkens back to how blogging evolved. Continue Reading
Triton Digital announced that is has received a quality certification from the Trustworthy Accountability Group, as part of that organization’s Inventory Quality Guidelines (IQG). Triton opted in to the certification program for the company’s a2x programmatic platform. Continue Reading
Webcast listening in June remained nearly flat from June’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. The aggregate of Triton’s top 20 measured clients moved two percentage points downward month-over-month. Mobile listening grew again. Continue Reading