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2016 Predictions: Industry thought-leaders peer into the new year for online audio

Happy New Year!
In last year’s edition of RAIN’s annual predictions, we wrote: “2015 will be an eventful year for all stakeholders in online audio.” It was. This year will carry forward the audio industry’s reputation for disruptive change. RAIN News is pleased to present predictions from 23 thought-leading guest futurists Continue Reading

The Download on Podcasts: Podcasting’s new year’s resolution (or should be)

sponsored by PodcastOne

Nearly two years ago, an article that questioned why audio doesn’t go viral, went viral. The article’s complaint has not been fully answered. Recently WNYC posted one of its podcasts to Facebook, but had to wrap it in a video because Facebook doesn’t have native audio. Podcasting might be the catalyst which changes the lack of social sharing in audio. Continue Reading

Consumer digital spending grows; digital advertising grows faster

Consumer spending on digital products will grow a projected 5.1% to $2.1-trillion in 2019, according to McKinsey’s newly released State of Global Media Spending report. Advertiser spending on digital is growing even faster, and the trend, when combined with new CRB webcaster rates, might have implications for radio stations. Continue Reading

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Live365 suffers a collision of misfortunes, lays off most employees and vacates office

Live365, one of the most venerable brands in this industry, is affected by shifting regulations that change the cost of music on January. In addition, the company’s investors have pulled support from the company, forcing an immediate financial crisis. RAIN News has learned that as a result, nearly the entire staff was laid off this week. Continue Reading

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CRB: Small webcasters face January 1 with fear, anger, hope, and strategies

Small webcasters feel left out. The music licensing terms under which they have been operating since 2006 are about to expire. Countless small businesses, many of them streaming unique programming in specialized music categories, could shut down this week. Owners of independent streaming stations who have contacted RAIN News have expressed dismay, fury, and guarded hope that the omission of a carve-out for small webcasting represents a delayed announcement that could still arrive in time. Continue Reading