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Pandora launches mid-tier Pandora Plus, along with new engagement features for users & advertisers

This morning Pandora announced the initial roll-out of a mid-tier subscription service called Pandora Plus. Costing $4.99 a month, this plan eliminates commercials, raises the limit on skipping songs, includes song replays, and offers a version of offline radio listening. New features for free listening are also rolling out. It is a milestone day for Pandora, as it introduces one on-demand feature which moves the company into new legal and business territory. Continue Reading →

IAB Podcast Upfront spotlights high-quality audio production entering the market

Yesterday’s Podcast Upfront 2016, produced by the Interactive Advertising Bureau (IAB), was theatrically presented at Time Inc. headquarters in downtown Manhattan. In a ten-hour series of presentations, leading podcast content networks and advertising companies paraded high-quality videos and high-recognition celebrities onto a spotlit stage. Continue Reading →

The Download on Podcasts: New podcast guidelines from the IAB aim to standardize key terms

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In an effort to standardize technical terms for podcast producers, networks, and metrics analysts, the Interactive Advertising Bureau (IAB) came out of the Labor Day weekend with a release of IAB Podcast Ad Metrics Guidelines. the document is especially effective when clarifying and defining the differences between downloading and streaming. Continue Reading →

RAIN Summit Nashville features powerful lineup

RAIN Summit arrives in Nashville on September 20, just two weeks away. This must-attend event partners with the RAB/NAB Radio Show, which starts on the 21st. RAIN Summit Nashville is the leading knowledge and networking event for online audio in all its forms — podcasting, webcasting, internet radio, music services, and the business ecosystem surrounding it all. Continue Reading →