TargetSpot partners with LiveRamp for data to bridge audiences in digital audio

Digital audio advertising platform TargetSpot announced an alliance with LiveRamp, a tech company that helps advertisers connect with targeted audience segments. The deal becomes part of a complex data ecosystem which lifts streaming audio above linear audio in its ability to target precise audience groups and satisfy advertiser demand for data-rich audio campaigns. Continue Reading

Omny adds podcast analytics to its studio and hosting packages; aims for standard

Australian company Omny announced that is has developed podcast consumption analytics as part of Omny Studio, its publishing and hosting platform for on-demand audio. The intent of new analytics is to raise the game from traditional download metrics to a more granular view of how the programs are listened to. The company would like to develop an industry-wide standard. Continue Reading

The Download on Podcasts: Pioneers of podcast streaming are gaining traction

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The news that Pandora acquired its second streaming podcast deal underscores the sometimes uncomfortable division in how podcasts are consumed — download or stream? Technically, the difference is artificial. But it becomes more important as a usability issue, and in audience measurement. Several mostly-music services are prioritizing podcast streaming, and stretching the definition of podcast consumption. Continue Reading

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CRB ruling goes to Federal Register; appeal window opens for disputing webcast rates

The Copyright Royalty Board (CRB) ruling of new webcast royalty rates to labels was published in the Federal Register yesterday, per process schedule. Now begins a one-month appeal window, during which participants may file litigation which contests the ruling. Who is permitted to appeal, and who is not? Click for details. Continue Reading

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Radionomy blocks U.S. listening on TuneIn because of CRB rates

RAIN News has learned that Radionomy has pulled its stations from TuneIn’s U.S. listening audience, over the cost of music licensing under the new Copyright Royalty Board (CRB) royalty rates. Radionomy told RAIN News that the company asked TuneIn to geo-block the U.S. from Radionomy streams. It is the latest disruption in the webcast industry coming from CRB rates implemented on January 1. Continue Reading