The Download on Podcasts: The Download on Podcasting (Phase One)

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Ever since first getting wind of it, we have gotten a kick out of the name collision occurring between this column’s title and the new collaborative research project of DMR/Interactive and Texas A&M University: The Download on Podcasting. We also learned more about what the year-long research project is hoping to achieve. Continue Reading

Jelli releases metrics, tracks growth of broadcast radio programmatic

Early this morning Jelli released a progress report of its SpotPlan programmatic buying platform, timed to coincide with RAIN Summit Nashville and the RAB/NAB Radio Show this week in Nashville. RAIN News spoke with Jelli CEO Mike Dougherty about how the programmatic market has grown since the announcement of SpotPlan in March, and its launch in April. Continue Reading

The Download on Podcasts: Arguments for and against brand advertising in podcasts

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As much as podcasting has accomplished in its two-year resurgence as an increasingly popular and mature content business category, there is a preparatory feeling to the young industry. Major challenges seem to stand between the present and a potential future in which “big money” buys into podcasting as a category standing alongside video, display, and radio. Continue Reading