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Radio stations know that ads are a great marketing tactic for businesses. However, ads are only the beginning of the sales journey. Radio stations can help ad clients complete the sales journey and maximize their radio ad dollars by sharing five helpful SEO tips. Continue Reading
Brief news items and worthy reads from around the web: The year in streaming by Pitchfork; interview with Spotify’s head of content partnerships. Continue Reading
Political and genereal news sites are abuzz with the discovery of a small but crucial provision buried deep in the recently passed National Defense Authorization Act, which restructures governance of Voice of America, the U.S.’s official broadcast presence around the world. Continue Reading
Podcast discovery — it’s a persistent challenge that affects listeners, creators, and distributors. The headline problem? An ocean of content and no easy way to dive deep. One of the best ways to make podcast content visible in general internet searching is to post transcripts. A new service tackles the audio search challenge. Continue Reading
Last night at Pier 36, spacious indoor venue near the bottom tip of Manhattan, Pandora hosted hordes of music lovers for Pandora Holiday Live, a concert featuring The 1975, Bishop Briggs, and Bastille. One hour before the doors opened for the teeming crowd which had reportedly been lining up for two days, a small group of media and finance professionals were given a preview of Pandora Premium, the on-demand service which the company has been promising since its acquisition of Rdio last November. Continue Reading
With Pandora and iHeartRadio exploring mid-priced music services (both named “Plus” and priced identically at $4.99/month, with similar features), the question of consumer uptake arises. Will music lovers buy into semi-interactive services that cost half as much as fully on-demand music platforms? MusicWatch tackles the question with a new survey. Continue Reading
As promised in September, iHeartRadio has launched its two-tiered subscription product: iHeartRadio Plus, and iHeartRadio All Access powered by Napster.
Both are being rolled out in beta today, with a free 30-day trial. The new subscriptions service features two breakthrough functions: replaying and saving songs from live radio. Continue Reading
The Interactive Advertising Bureau (IAB) has published an updated guide to digital advertising for media buyers. The 21-page document charts the business ecosystem and clarifies its vocabulary for advertisers. It is produced by the IAB Digital Audio Committee. Continue Reading
Brief news items and worthy reads from around the web: “Audio is the new video.” Best practices in radio ads. An audio celebration for a legendary boutique creative shop. Continue Reading
PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting. Continue Reading
CBS Radio Inc. has filed its Form S-1 SEC registration for an expected Initial Public Offering. The mile-long document explains the basic business, summarizes financials for the first nine months of 2016, and discloses investment risks. We examined the prospectus and made notes of the digital aspects. Continue Reading
Brief news items and worthy reads from around the web: Bob Lefsetz on Recode Media podcast; innovations at WNYC; interview with Radiolab founder; what’s next for political podcasts? Continue Reading