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The Download on Podcasts: The how-to-podcast movement is on the move

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Low barrier to entry — that is one of the appeals of podcasting, driving an explosion of content at the amateur, semi-pro, professional, and stardom levels. But there is a knowledge gap, and we are seeing it filled by educational initiatives that explain podcasting conceptually, as well as the technology and distribution. Continue Reading

Pandora, TuneIn, and AccuRadio launch Harmonic Audio Network for advertisers

In an alliance with TuneIn and AccuRadio, Pandora is announcing this morning the launch of the Harmonic Audio Network, an ad network for advertisers in streaming audio. The Harmonic Audio Network will be exclusively represented by Pandora’s sales force. The new network widens the audio inventory available to Pandora’s sales staff, and creates what the company is marketing as a trusted, high-quality marketing opportunity across three recognized brands. Continue Reading

The Download on Podcasts: CBC’s quixotic campaign against its own RSS feed

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Imagine a grocery store which puts out a free coffee bar for customers. Now image the grocery store accusing customers of shoplifting for using the coffee bar. That’s the perception of a Cease & Desist letter reportedly sent by the Canadian Broadcasting Coporation (CBC) to podcast apps, ordering them to stop distributing CBC podcasts. Pundit opinion is frowning, but the CBC is legally sound. Continue Reading