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The Download on Podcasts: The monetization push for the long tail of podcasting

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The podcast category is developing into a mature business market. Money is flowing in. Media buyers are increasingly interested in the podcast opportunity, with its distinctive qualities. But there are over 300,000 podcasts. It’s a long tail of content. Two revenue paths are opening up for indie podcasts. Continue Reading

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New Australian study measures listening across all audio sources

A new study by research company GfK has surveyed over 1,000 Australian teenagers and adults (10 years and older) in five major cities, via a diary system, to determine what they listen to across all audio sources. The study was apparently commissioned by the Australian record industry, and unveiled at the National Radio Conference in Melbourne. With commentary by Kurt Hanson. Continue Reading

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Spanish Online Radio Association to certify internet radio and podcasting

AERO, the Spanish Online Radio Association, has announced that it will develop a comprehensive certification of Spanish internet radio stations and podcasts. The work will culminate in a “Certified Directory of Online Radio,” to be published in December.Internet radio stations and podcasts which can demonstrate Spanish listenership may request participation. Continue Reading