The Download on Podcasts: Discovery is a two-way street

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With over 300,000 podcasts in the market, most of which are jammed into the narrow funnel of Apple’s Podcasts app, it’s no wonder that program discovery is a prominent pain point for consumers. Discovery is emerging as an issue for distributors, too — networks who are beating the bushes for talent to create new programs. Continue Reading

AudioHQ to exclusively rep Triton Digital’s U.S. advertising inventory; Triton sales team joins AudioHQ

In a major agreement that seeks to advance online audio advertising generally, as it helps two companies reach their business goals, Triton Digital and AudioHQ are announcing today that AudioHQ will be the exclusive seller of Triton’s ad inventory in the U.S. It is a multi-faceted deal that sees Triton’s ad-sales team move over to AudioHQ. Continue Reading

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The Download on Podcasts: The monetization push for the long tail of podcasting

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The podcast category is developing into a mature business market. Money is flowing in. Media buyers are increasingly interested in the podcast opportunity, with its distinctive qualities. But there are over 300,000 podcasts. It’s a long tail of content. Two revenue paths are opening up for indie podcasts. Continue Reading