Mark Ramsey: This Is How Long Your Podcast Should Be
by Mark Ramsey
Guest columnist Mark Ramsey weighs in on a hot debate in podcasting: How long is the best podcast length? Continue Reading
Author: Brad Hill
SoundExchange Q1 report: “Off to a Fast Start”
SoundExchange, which collects and distributes label royalties from streaming music, released its Q1 2017 report this morning, citing growth statistics compared to Q1 2016. It’s a growth story of participating musicians, even as Pandora — the largest single contributor to label royalties from webcasting — reduced its involvement in this particular payment system. Continue Reading
Documentary about radio DJ’s released to Vimeo
RAIN News received a note from Roger King, Producer and Director of I Am What I Play, a documentary about radio DJs. The film was completed in July, 2014, has been playing in the documentary circuit, and is available to stream or download on Vimeo starting today. Continue Reading
Ezra Kucharz leaves CBS
Ezra Kucharz, previously the President of Local Digital Media at CBS, and more recently Special Advisor to CBS, announced today that he is leaving CBS Corporation entirely at the end of business today. He disclosed his departure in a LinkedIn post. Continue Reading
Clip Interactive partners with Radio One and Reach Media for mobile
From Boulder-based Clip Interactive, we received news that Radio One and its syndication company Reach Media are now using Clip-built mobile apps and web players for all 53 Radio One stations and seven syndicated personalities. The new agreement follows a seven-month test across Radio One’s five-station Washington, D.C. cluster. Continue Reading
Announcing the RAIN Podcast Business Summit, June 21 in New York
RAIN is pleased to announce the first details of the RAIN Podcast Business Summit, June 21 at the AXA Event & Production Center in New York. As podcasting continues to grow in consumer recognition, listening audience, and content creation, the business opportunity also grows for networks and advertisers. The RAIN Podcast Business Summit is the only conference to define the podcast marketplace — its growth, trends, and opportunities for marketers. Continue Reading
Amplifi Media and jacapps form SonicAi to build radio skills for smart devices
This morning comes an announcement that audio content and marketing company Amplifi Media is joining with mobile app builder jacapps, to develop voice-activated “skills” for radio listening in Amazon Alexa and Google Home devices. The new company is called SonicAi, abbreviated as SAi. Continue Reading
“Transformational moment” for Pandora; Premium goes wide; new ad campaign
Pandora Premium, long in development and selectively released in March, is available to all users as of this morning. Along with that, Pandora has started a new ad campaign titled “Sounds Like You.” Many people will view the unlimited release of Pandora Premium as the more important news. Today is a moment of fruition that alters the competitive landscape of music services. Continue Reading
This Sunday in Vegas: Join RAIN for cocktails and networking
Join us for a Cocktails and Networking event in Las Vegas, Sunday April 23, from 4:30 to 8:00pm. This opportunity to meet radio and internet colleagues takes place the day before Monday’s start of the NAB Show. Although RAIN is not producing the RAIN Summit West online audio conference in 2017, as in previous years, we don’t want you to miss the valuable and fun networking that RAIN Summits are famous for. Continue Reading
RAIN Summit in Chicago jammed the House of Blues with audio buyers and industry influencers
Dozens of audio buyers from Chicago ad agencies joined online audio influencers from 52 companies at RAIN Digital Audio Advertising Summit at the legendary House of Blues. The audience packed the main floor and spilled into the two side bar areas. The streamlined, four-hour event featured 20 speakers and six staged sessions. Continue Reading
Midroll-owned Stitcher starts new network of ad-supported original podcasts
Venerable podcast listening app today announced an expansion into original programming, and the creation of a network of shows. The new shows are ad-supported, branching off from an existing portfolio of 50 Stitcher-original programs in a subscription service. Continue Reading
The opportunity of programmatic audio advertising: A RAIN Summit session in Chicago
In a panel discussion moderated by Les Hollander, Global Head of Audio Monetization at Spotify, data and programmatic advertising were in focus. The panelists represented four key firms across the programmatic value chain. Continue Reading