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Pandora earnings: A pivot point, mixed financials, and biggest new product in years comes to market

“2016 was a very significant year for Pandora, with progress on every important front. We enter 2017 with a clear set of strategic priorities and a solid plan to execute against them.” That was Pandora CEO Tim Westergren starting his company’s Q4 earnings call yesterday. Always optimistic, he laid out 2017 goals at a pivot point for the company he founded. Continue Reading

AdsWizz to provide dynamic advertising to HowStuffWorks’ podcast powerhouse

Multimedia how-to publisher and podcast network HowStuffWorks is announcing today that it has selected AdsWizz to bring dynamic advertising to the HowStuffWorks podcast library and future releases. This partnership promises to double the advertising inventory in HowStuffWorks audio shows, while bringing more value to advertisers. The agreement touches on a crossroad where the podcast advertising business is poised. Continue Reading

As radio attains digital sales expertise, double-digit growth projected by Borrell/RAB

Digital revenue for traditional radio stations is projected to grow at a 22% year-over-year clip in 2017, according to a new report issued by Borrell Associates and the Radio Advertising Bureau (RAB). Notably, radio stations report more confidence in the digital expertise of sales staffs, compared to the 2015 survey. Continue Reading