Veritonic, a preeminent audio value technology platform, today announced its Audio Score — a measure of audio effectiveness that can be applied to audio ads, sonic brand elements like audio logos, voices, music, and scripts. The idea is to apply a grading standard of effectiveness to any audio which is created to influence audiences and create deeper relationships with customers. Continue Reading
Two months ago RadioPublic announced Podfund, a venture-backed podcast incubator funded by $2.3-million in venture investments. It is an open-door plan that any audio producer can enter for a shot at gaining a $25,000-$50,000 bankroll, with a revenue-share plan of 7-15% over three years. Today RadioPublic is announcing three audio projects which have gained Podfund support. Continue Reading
Podtrac released the Top 10 Podcast Publishers ranking for June. In it, the tightly competitive reign of NPR (#1) and iHeartRadio (#2) continued as in previous months. RAIN has remixed the ranker to list publishers according to the size of audience, and number of plays, per show produced by each publisher. The result shines light on the power of hit shows vs. the power of a network ecosystem. Continue Reading
In a RAIN Summit and RAIN News first, we are pleased to offer a complete transcript of a Fireside Chat session from the RAIN Digital Audio Advertising Summit in Chicago, June 4. The team at AdsWizz, a Presenting Sponsor and participant in the onstage conversation, created the transcript for RAIN News readers. Continue Reading
RAIN News has confirmed that Brian Benedik, currently VP and Global Head of Revenue at Spotify, will leave the company at the end of September. The departure is wholly Benedik’s decision, and the company is starting a search for his successor. Continue Reading
AdLarge’s podcast division, cabana, has released its latest Podcast Buying Guide. It is more ambitious than the previous edition, presenting a deeper dive into technicalities while keeping a high standard of clarity. Continue Reading
Zeno Media, which specializes in connecting diaspora communities to their homelands with streaming radio, has announced a new partnership with the Dominican Association of Broadcasters (ADORA) to develop and launch a mobile app for streaming the 165 broadcast members of ADORA. Continue Reading
Audioboom has received a cash injection for the development of original podcast deals, totaling $4-million (3.2-million GBP). The benefactor is familiar to observers: Nick Candy, a real estate investor who has infused Audioboom with venture capital about a year ago in two installments. Continue Reading
In the Magellan monthly podcast advertiser report released today, we learn that Leesa Mattress and Harry’s Razors are two new advertiser’s in the top 15 podcast advertisers for May. Each started marketing via podcasts in 2017, with dramatic increases in recent months. Continue Reading
Podcast ad network AdvertiseCast has gained exclusive advertising representation with Wisecrack, a boutique podcast network that specializes in humorous educational programs. AdvertiseCast claims a reach of 30,000,000 monthly listeners across 1,500 podcasts, and an inventory of 7,500 ad spots. Continue Reading
We learned from Podnews that Libsyn, one f the largest and most established podcast hosting companies is undergoing tumult. One of its shareholders with 6% interest in the company is calling for a new board of directors, disclosing executive compensation and the company’s 2018 income. Continue Reading
Triton Digital® is announcing this morning that it has acquired Omny Studio, the Melbourne-based enterprise podcast technology and hosting company. The Omny Studio brand will continue as Triton’s podcast-facing technology suite, and Omny CEO, Sharon Taylor, along with the company’s staff, will join Triton Digital. Triton Neal Schore predicts growth in podcasting and digital audio. Continue Reading