Mattress and razor companies (not those) join top podcast advertisers

In the Magellan monthly podcast advertiser report released today, we learn that Leesa Mattress and Harry’s Razors are two new advertiser’s in the top 15 podcast advertisers for May.

Leesa mattress started advertising in podcasts in September 2017, by Magellan’s reckoning. In May, the company placed nearly five times more ads than the month before — two thirds of them in comedy podcast. The company chooses host-read endorsements.

Harry’s Razors also started swimming in podcast water in 2017. In May, Harry’s sponsorships appeared in 49 podcasts, 31 of which were new shows for the company’s marketing, in a mix of pre-recorded and host-read.

The Magellan top 15 for May:

  1. ZipRecruiter
  2. Geico
  3. BetterHelp
  4. Quip
  5. ThirdLove
  6. SimpliSafe
  7. Squarespace
  8. Audible
  9. Capital One
  10. Leesa Mattress
  11. Harry’s Razors
  12. HelloFresh
  14. Postmates
  15. SeatGeek


Brad Hill