Brad Hill - RAIN News

AdLarge partners with boostr for digital audio order management and customer retention

Posted on October 5, 2020 by Brad Hill

AdLarge announces today that it has settled on boostr, the customer retention and order management platform for media companies. Boostr self-describes as “the only end-to-end revenue solution for ad sales organizations seeking to upgrade their systems and save money.” From AdLarge’s viewpoint, the point of the boostr alliance is to benefit advertisers. The company told RAIN News that it can now respond to RFP’s faster, create scale faster, and provide enhanced reporting. Continue Reading →

TED fall podcast lineup: returning and syndicated shows

Posted on October 2, 2020 by Brad Hill

TED has announced a fall lineup of returning podcasts and shows brought into the network from elsewhere. One notable addition, inasmuch as it signals a defection from exclusivity, is the acquisition of Sincerely X which was formerly exclusive in Luminary. Click through for more details. Continue Reading →

Jason Calacanis in Oxford Road podcast: “Skip the video.”

Posted on October 2, 2020 by Brad Hill

Podcast pioneer, A-list entrepreneur, and RAIN keynote speaker Jason Calacanis is guesting in the current episode of Oxford Road Presents The Divided States of Media. In it, he evangelizes audio and podcasting, while sketching a history of how his show (This Week in Startups) and the resources needed to produce it. It’s an interesting glimpse into one of the longest-running and successful audio/video podcast hybrids. Click through to hear the episode. Continue Reading →

Audioboom announces new fall slate of podcasts

Posted on October 1, 2020 by Brad Hill

Audioboom is announcing a fall agenda of new podcasts. Two of them are originals, and two are new co-produced acquisitions for the Audioboom network. All four are about parenthood in one way or another … in very different ways. Click through for details. Continue Reading →

Megaphone served 750-million downloads in September

Posted on October 1, 2020 by Brad Hill

Podcast hosting and technology platform Megaphone sent out the first of what the company promises to be monthly business updates. this one, for September, headlines with number of downloads for that month: 750-million. Click through for quotes. Continue Reading →

PRX and Google select podcast winners for Google Podcasts creator program

Posted on September 30, 2020 by Brad Hill

In June, PRX and Google announced a new year of the accelerator, training, and funding program that was first formed in October, 2018. Today comes the announcement of winners. Twenty podcast teams from around the world, working in six languages across 11 countries, will benefit from training, mentoring, and funding up to $12,000 each. Click through for all the details. Continue Reading →

IAB Reach discusses buyer approach to audio: “The headphones are always in”

Posted on September 30, 2020 by Brad Hill

In the second day of the three-day IAB Reach virtual conference, Pandora hosted a panel to discuss the role of digital audio in advertising campaign planning. Two executives on the buy side — Ritu Trivedu from Mindshare and Jeff Hagen from The Coca-Cola Company — discuss how audio fits in, and its unique requirements. Continue Reading →

Monday.com and Better Help highlight Magellan AI podcast advertiser report

Posted on September 29, 2020 by Brad Hill

Podcast advertising intelligence company Magellan AI has released its monthly report — actually a dual report of top advertisers for August, and top “movers and shakers” for the month. Movers and shakers are 15 advertisers which increased their podcast ad-buying investment the most, month-over-month from July-August. The top advertisers are simply the biggest spenders. There is no duplication in the two lists. Click through for details and links. Continue Reading →

James Cridland’s International Radio Trends: New radio survey results

Posted on September 29, 2020 by Brad Hill

by James Cridland

A fascinating radio survey comparing the melbourne and Brisbane (Australia) markets. NPR’s local podcast innovation. A lecture series. A radio revolution for 40 years. Much more. Continue Reading →

Brené Brown moves to Spotify: Existing show and new exclusives

Posted on September 28, 2020 by Brad Hill

Spotify’s latest podcast licensing deal is with Dr. Brené Brown, podcaster and research professor at the University of Houston. Brown’s existing podcast, “Unlocking Us,” is included in the exclusive distribution. “Unlocking Us” is ranked # 33 in Triton Digital’s U.S. Podcast Report for average weekly users. Continue Reading →

Rumor Fact(ory): Wondery for sale

Posted on September 28, 2020 by Brad Hill

Bloomberg is reporting that podcast network Wondery is for sale, hopin to attract a buyer in the $200-400-million range. This according to unidentified sources for the Bloomberg report. According to those sources, Wondery revenue will surpass $40-million this year. Continue Reading →

RAIN Digital Canada: Research, leadership, and gaming (!) in successful 3rd annual event

Posted on September 25, 2020 by Brad Hill

COVID couldn’t stop it. RAIN’s eminently successful Canadian business conference continued with its third annual presentation, this time with a new name: RAIN Digital Canada. Continue Reading →