Author: Brad Hill

The Podscape is revised, now includes overlays indicating acquisitions

Posted on by Brad Hill

The Podscape, a graphic representation of the podcast business landscape created by Magellan AI and Sounds Profitable, has been revised. Of special note in this new edition are colored overlays indicating companies which own podcast entities, often through acquisitions of the past three years. Click through to see the infographic, get the download link and the email address for submitting comments to the creators. Continue Reading →

Podsights measures CPMs, conversion rates, and brand lift in latest Benchmark Report

Posted on by Brad Hill

Podsights released an update to its Podsights Benchmark Report series, this one analyzing data collected in Q1 through Q4 of 2020. During that span the report collected 2.5-billion impressions across 1,274 campaigns bought by 421 brands at a total cost of $65-million. Click through for details, graphs, and a link to freely download this dense and informative report. Continue Reading →

SpokenLayer wins Digiday Award for Best Audio Campaign

Posted on by Brad Hill

Last August we covered a new and original smart-speaker audio campaign for Lucky Charms, created by short-form audio producer SpokenLayer. Today we learn that the “Lucky Charms Magical Mission” creative has won the Digiday Award for Best Audio Campaign in 2020. The win is a watermark for the company’s extension from short-form audio production to creative studio work. Continue Reading →

NPR leads Triton Digital U.S. Podcast Report with lots of episodes

Posted on by Brad Hill

NPR is the leading podcast network in both types of measurement used by Triton Digital in the company’s most recent U.S. Podcast Report. NPR also grabbed both #1 spots in the Top 100 Podcasts rankers, with a show that posted 840 episodes in the four-week measurement period. The top network lists are almost unchanged from the previous reporting period. Click through for details. Continue Reading →

NuVoodoo research connects smart-speaker ownership with radio-friendly listeners

Posted on by Brad Hill

NuVoodoo is rolling out results of its latest Ratings Prospects Study. It is the 17th edition of this ongoing bi-annual survey work. In the field, the survey questioned nearly 3,500 people ages 14-54 in January. NuVoodoo says the results indicate important insights for marketing radio brands in 2021. In advance of upcoming webinars presented by the company, click through here to see preliminary stats and graphs. Continue Reading →

Triton Digital collects Jagran New Media as a client for podcast management and monetization

Posted on by Brad Hill

In the latest addition to Triton Digital’s globe-spanning clientele, Jagran New Media has turned over its podcast content to Triton’s advertising technology, and its Omny Studio unit, to distribute and monetize Jagran’s podcasts. Jagran New Media is the digital division of Jagran Prakashan Limited, India’s preeminent media and communications group, serving 80-million users. Continue Reading →