The latest startup in the podcast business is promising monetization through sponsorships rather than pre-recorded ads. Podcorn has officially launched its service for podcasters to acquire in-broadcast sponsorships. The strategy takes its inspiration from influencer marketing. Continue Reading
Genius Media Group has filed a lawsuit against Google and LyricFind, alleging that the two parties have been unlawfully taking content from its online lyrics database. The suit seeks at least $50 million in damages, as well as injunctions against both companies to bar them from continuing the practice. Continue Reading
Podtrac released a special ranker of the top new podcasts released during 2019. Wondery had an impressive showing in the ranker, with eight podcasts in the top 20, mostly investigative projects with partners such as Bloomberg and the Los Angeles Times. Continue Reading
Pandora announced the full rollout of its latest mobile redesign. The new look was introduced to a limited number of users in October. Its new features include a personalized “For You” section and the Pandora Modes option for tweaking the curation algorithms of a station. Continue Reading
RadioPublic has ended its Paid Listens program. This service, which offered payments for every thousand listens accumulated, debuted in February 2018. It was intended to help smaller podcasters monetize even if they lacked the resources to support advertisements in their episodes. Continue Reading
The Audio Production Awards, a ceremony to honor excellence in radio, audiobook, and podcast creation hosted by AudioUK, announced its tenth year of results. Fresh Air Productions was named the production company of the year. Continue Reading
Katz Digital, an arm of the Katz Media Group, has entered a partnership with Vibenomics, a provider of streaming audio experiences. Katz will represent Vibenomics’ premium inventory for its audio out-of-home programmatic advertising marketplace. Continue Reading
Megaphone announced that the latest client for its podcast hosting and technology tools is CBNC. The media company will take advantage of Megaphone’s services for hosting, publishing, dynamic ad insertion, and more. Continue Reading
Digital audio advertising platform DAX held an Upfront presentation last week. The company announced multiple new publisher deals at the event as well as a new feature for its clients. Continue Reading
Data from The Canadian Podcast Listener survey showed how frequently podcast fans offer direct support to show creators. The survey found that 23% of all monthly listeners have made a direct contribution to podcasts. The rate spiked to 40% among power listeners. Continue Reading
Australian digital audio ad company Whooshkaa has entered a partnership with Ripple, a broadcaster based in Malaysia. Under this agreement, Whooshkaa will power on-demand audio and dynamic advertising for Ripple’s shows. Continue Reading
iHeartMedia is breaking new ground in Music City. The conglomerate announced that it will launch the second headquarters for iHeartRadio Digital in Nashville. The new location is slated to open in the first quarter of 2020. Continue Reading