Megaphone announced that the latest client for its podcast hosting and technology tools is CBNC. The media company will take advantage of Megaphone’s services for hosting, publishing, dynamic ad insertion, campaign management, forecasting, and analytics for its podcast network. CNBC will also use the Megaphone Targeted Marketplace to deliver ads to its podcast audience, which includes more than 410 million homes around the world.
“The media landscape is changing rapidly and we are pleased to see a powerful and respected news organization like CNBC recognize a mainstream market for podcasting,” Megaphone CEO Brendan Monaghan said. “This is just the start of a mutually beneficial relationship that will set the tone for what media, and business journalism in particular, can accomplish in this space.”