Pandora introduces new visual ads for mobile

Pandora has introduced a new native mobile ad experience that aims to improve impact and effectiveness for marketers. The new format relies on rich media and works to coincide with the natural behavior of the audio company’s mobile audience. Express and the Lexus Dealer Association are the first brands to beta test the new format. Continue Reading

Midem updates: A business keynote, TuneCore’s CEO, and an indie label report

Here’s a collection of some noteworthy developments emerging from Cannes, where the music industry has descended for the Midem conference. The opening keynote for the event gathered several industry leaders to talk about the future of the music business. TuneCore CEO Scott Ackerman also gave a talk and the Worldwide Independent Network released a report. Continue Reading

Podcast listening and advertising power grows [comScore/Wondery study]

A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast. Continue Reading