SXM Podcast Universe offers an interactive podcast browser for advertisers, with stats

SXM Media, the ad-sales division of SiriusXM’s combined digital audio assets — Pandora, Stitcher, Simplecast, and AdsWizz — launched SXM Podcast Universe, a few weeks ago. It’s a spacey interactive display of podcasts in the SXM network, and their audience characteristics. Today we test-drove it, and found it to be spacey, informative, and fun. Click for details, link, and screnshots. Continue Reading

Brad Smith, Simplecast founder, named Head of Podcast Products at SiriusXM

Serial entrepreneur Brad Smith, who founded podcast hosting platform Simplecast, has been named Head of Podcast Products for SiriusXM, effective immediately, the company tells RAIN. Smith will manage a team responsible for SiriusXM’s podcast product strategy across all of its owned platforms – including SiriusXM, Pandora, and Stitcher. Continue Reading

James Cridland’s International Radio Trends: The CRA’s Good Week

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this meaty edition, the CRA (Commercial Radio Australia) is featured for several recent accomplishments — it’s “quite a force to be reckoned with.” Plus a rich selection of links to audio business news around the world. Continue Reading

Jeff Vidler: Helping Brands Think Outside the Audio Box: A Manifesto

by Jeff Vidler
New opportunities for audio are capturing the attention of advertisers. But is audio advertising coming from new sources, or being moved around from one type of audio to another? Guest columnist and Signal Hill Insights President Jeff Vidler discusses how the audio industry is selling audio short. This is a manifesto, and a clear commitment for his company. A must read. Continue Reading