Triton Digital has signed the L.A.-based comedy podcast network Headgum for management, distribution, promotion, and measurement.
Headgum’s network reach encompasses 50 shows, 14 of which are original owned-and-operated productions. Familiar titles include If I Were You, Dead Eyes, Newcomers with Lauren Lapkus & Nicole Byer, Punch Up the Jam, and Doughboys.
The podcasts will be hosted by Triton subsidiary Omny Studio, an enterprise podcast hosting and management platform. Triton’s Podcast Metrics measurement service will handle the numbers.
“We have a big mission at Headgum to ensure the creators we partner with are supported in all aspects — especially with audience growth and monetization,” said Dane Cardiel, VP of Business Development at Headgum. “We are confident that Triton’s innovative solutions and knowledgeable team puts us in the best position to continue that mission, increase our reach, and meaningfully grow our revenue.”
“We are pleased to provide Headgum with best-in-class tools and services to support their podcast strategy,” said John Rosso, President of Market Development at Triton Digital. “We are confident that our solutions will enable Headgum to further evolve their podcast strategy while making the process of managing their content and increasing their revenue easier.”