James Cridland’s International Radio Trends: Personalisation comes ever closer

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Developments in personalized audio from Spotify and Google Assistant. Possible new stations at the BBC, and presenter changes at TripleJ. Continue Reading

Instreamatic announces “Continuous Voice Dialogue Marketing”

Ad-tech company Instreamatic, which specializes in responsive audio advertising, is announcing a new product release called Continuous Voice Dialogue Marketing. As the name implies, this tech layer enables some degree of back-and-forth between listener and advertiser, and the resulting customization can follow the user across platforms. A case study appeared in Adweek. Continue Reading