Spotify to host awards show driven by user data

Spotify is hosting an awards show next spring. The streaming platform announced that the inaugural Spotify Awards will take place in Mexico City on March 5. The event will be broadcast live on TNT in Latin America thanks to a partnership with Turner Latin America.

The event is taking an unusual structure, with the plays, patterns, and habits of Spotify listeners determining not just the award winners, but even the categories. It is unclear if the awards will focus only on listener data from the LatAm region, or if it will take a global approach.

Anna Washenko