Gen-Z: The YouTube generation that can’t live without it

A new survey from AdWeek measures youth attachment to YouTube in a more dramatic light: 50% of Gen-Z respondents (from a survey field of 1,500) said they “could not live without” YouTube. Nearly all respondents (95%) use YouTube to some extent. Gen-Z’ers are just starting to emerge into the adult marketplace, unfamiliar with non-digital life and paying for daily media content. Continue Reading

James Cridland’s Future of Radio: The biggest streaming radio event in the world; studio rules in the US; new RAJAR figures in the UK

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: A look at one of radio’s biggest events. RAJAR results for Q1. United States radio rules. Much more. Continue Reading