Gen Media Partners launches retargeting platform for stations and advertisers

This morning brings an announcement from Gen Media Partners of RetargetingPlus.com, a tech platform that anonymously tracks radio listeners across websites and serves relevant messages to them. This tool is marketed to radio stations to increase advertising revenue and reach, and also for station marketing to its listeners. Continue Reading

Newly formed European Digital Radio Alliance will promote DAB across EU

Broadcasting leaders at the Radiodays Europe conference have announced the creation of the European Digital Radio Alliance. This organization will promote DAB and digital radio across the bloc. It was established in partnership with the European Broadcasting Union, which recently released a study into the adoption of digital radio technology in the EU. Continue Reading

CBS announces intent to separate from radio, sell or spin off stations

Today’s reach is not necessarily tomorrow’s revenue growth. That seems to be the lesson from Les Moonves, CBS CEO and Chair, following his announcement yesterday that the iconic broadcasting company would exit the radio holding business, selling or spinning off its 117 radio stations which serve 70-million listeners per week. Continue Reading