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iHeartRadio and AdsWizz launch private programmatic market for streaming radio

iHeartMedia today announced the launch of a private programmatic marketplace for digital radio in the company’s iHeartRadio service. iHeart says this is the first programmatic platform of its kind in the U.S. The platform is powered by ad-tech company AdsWizz. Continue Reading

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Triton Digital’s programmatic audio advertising (a2x) enters the Japan market via Dentsu

Triton Digital and Dentsu, the world’s largest advertising agency, announced today the extension of Triton’s a2x programmatic audio advertising platform to Japan via Dentsu’s Cyber Communications Inc. (CCI) division. CCI will manage Japanese streaming audio inventory in that market in a new Dentsu division called “Premium Audio Series.” Continue Reading

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Tuned Global chooses Triton Digital tech to power music-app monetization

Tuned Global and Triton Digital have reached a partnership in which Triton’s ad-exchange technology will monetize Tuned Global’s mobile apps. Specifically, Triton’s a2x programmatic platform will transact sales across the white-label service Tuned Global offers. Continue Reading

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Radio programmatic at scale in 2016: A conversation with Jelli CEO Mike Dougherty

Programmatic radio advertising company Jelli released a press notice which summarizes the gains of programmatic advertising for radio in 2015. It sets the stage for a 2016 agenda of increased programmatic buying of radio ads. We spoke to Jelli CEO Mike Dougherty about buyer demand for programmatic ad campaigns. Continue Reading

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Broadcast group publishes attack on Pandora; we question the author, SCBA prez Thom Callahan

“Reports of my demise are greatly exaggerated,” Mark Twain wrote. Pandora execs might be thinking the same thing after reading a Special Report released by Thom Callahan, President of the Southern California Broadcasters Association. We questioned Callahan about the report’s premise, assertions, and predictions. He held steady during a challenging interview, and the conversation extended to programmatic advertising, connected cars, and how radio sells ads. Continue Reading