On the Move tracks hires, promotions, and other notable personnel changes within the online audio industry. Today’s moves include big hires for Universal Music Group and Gaana. Also a new face is joining Spotify’s Asian operations. Continue Reading
Line announced that it is shutting down MixRadio. It has opted to close the service after an assessment of its overall performance and the challenges of the streaming economy. Although MixRadio’s operations will be discontinued, the company’s Line Music service will remain in action. Continue Reading
MixRadio has signed on to use the Digital Audio Exchange (Dax) run by UK media company Global. The streaming audio platform will use Global’s exchange to monetize its inventory. Dax was created in 2014 as a hub for direct and programmatic advertising. Continue Reading
Radionomy-owned digital advertising platform TargetSpot announced a new partnership with Internet radio platform MixRadio, to sell inventory in France, Germany, and Switzerland. The alliance starts this month. Continue Reading
Brief news items and worthy reads from around the web: Gaana gets investment and mobile package; MixRadio partners with Samsung for India expansion; long live the Top 40. Continue Reading
Digi Telecommunication, a Malaysian mobile operator, announced an extension of its Digi Music Freedom program through the end of the year. Digi Music Freedom is a pass for subscribers to stream from partner services without incurring data charges. We’re seeing more arrangements of this nature worldwide. Continue Reading
MixRadio is setting its sights on the Indonesian market. In an interview with the Jakarta Globe, Asia-Pacific Director Jamie Robertson explained that the music service is making Indonesia one of its top three priority markets. Indonesia has a reputation as a market with extensive piracy, but Robertson does not see those activities as a threat to the legal streaming option offered by MixRadio. Continue Reading
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The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Two podcast funding deals; the new Spotify; Pandora acquires more metrics; MixRadio breaks loose Continue Reading
Until today, MixRadio was available only on Microsoft desktop and mobile platforms. Today, the Internet radio service expands to Android and Apple devices. AudioHQ announced that it has entered into an exclusive ad-repping deal for all U.S. inventory across platforms. Continue Reading
Today’s brief news items feature some unexpected combinations. Continue Reading
Line, the Japanese messaging app, isn’t wasting any time moving forward with its plans for a new music service. Shortly after announcing its plans to launch Line Music, the company has agreed to acquire MixRadio from Microsoft. According to the announcement from Line, MixRadio will continue working with Microsoft on a third-party music platform for Lumia smartphones. Continue Reading
Microsoft-owned Nokia’s music service, MixRadio, is slated to be spun out as a stand-alone listening platform. It’s big news — separating from that ecosystem will put MixRadio on the same playing field as Pandora, iTunes Radio, and other Internet radio brands. In light of the news, this is a timely moment to assess MixRadio and its potential to stand out in the crowd. How does it shape up? We tested the premium service offered by MixRadio on a Windows 8.1 computer with touch screen, and a Windows 8.1 tablet. Basics? Well-covered (mostly). Highlights? Occasional. Continue Reading