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Google Home tests out audio advertising

Voice-activated smart home speaker Google Home has started experimenting with what may or may not be an ad format. Owners of the device started hearing unprompted promotions for Disney’s upcoming live action version of Beauty and the Beast. Although Google then said the mentions weren’t intended as ads, will advertising be coming to these devices? Continue Reading

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PodcastOne/Edison study reveals effectiveness of brand advertising in podcasts

PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading

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Spotify/GroupM survey evaluates streaming audio advertising

Spotify and GroupM, which struck an alliance in November, have executed a study (Streaming State of Mind) into streaming media consumption, listener demographics, mobile listening, and ad spend. Part of Spotify’s effort to evangelize streaming audio to advertisers, this deep and expansive survey delivers interesting insights. Continue Reading