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Spotify/GroupM survey evaluates streaming audio advertising

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Spotify and GroupM, which struck an alliance in November, have executed a study (Streaming State of Mind) into streaming media consumption, listener demographics, mobile listening, and ad spend. Part of Spotify's effort to evangelize streaming audio to advertisers, this deep and expansive survey delivers interesting insights.

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Pandora adds sponsored playback and skips to genre stations

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Pandora is expanding its options for sponsored listening packages in the lead-up to the holiday season. The new choice is related to the audio streamer’s Pandora Plus mid-priced tier of subscription access, which allows listeners to replay songs and have more opportunities to skip tracks. Pandora’s latest ad addition is sponsored playbacks and replays, where non-Plus listeners can get those features for a limited time in exchange for watching a video ad.

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AudioHQ signs exclusive ad deal with Digitally Imported

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AudioHQ has entered a deal to be the exclusive seller of audio advertising inventory for electronic music specialist Digitally Imported. The exclusive partnership is for the United States and will begin in 2017. Digitally Imported joins an AudioHQ client roster that also includes SoundCloud, Slacker, 8tracks, and Triton Digital.

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Pandora introduces new visual ads for mobile

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Pandora has introduced a new native mobile ad experience that aims to improve impact and effectiveness for marketers. The new format relies on rich media and works to coincide with the natural behavior of the audio company’s mobile audience. Express and the Lexus Dealer Association are the first brands to beta test the new format.

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Podcast listening and advertising power grows [comScore/Wondery study]

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A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast.

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Spotify playlist updates: Sponsorships and statistics

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Spotify has debuted a new outlet for brands to get involved with the streaming company’s popular playlists. Sponsored Playlist puts a brand’s name on one of Spotify’s curated playlists, with the sponsorship options designed to match marketing needs with a musical audience. This marketing option is now available in the U.S. and in beta in the UK.

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