Big Machine Label Group launches its own streaming media platform

Big Machine Label Group has unveiled details about Big Machine TV, a full-featured media platform that will host videos, live streams, and other music content. According to the press release announcing the launch, Big Machine is one of the first labels to launch its own streaming platform. Big Machine TV is available now worldwide for laptops, mobile web, and as an Android and Apple mobile app. Continue Reading

RAIN Summit Chicago – A closer look at the Infinite Dial 2017

The always entertaining duo of Tom Webster, vice president of Edison Research, and John Rosso, president of market development for Triton Digital, teamed up onstage at the RAIN Digital Audio Advertising Summit for a conversation about the highly influential Infinite Dial study. RAIN President Brad Hill guided the discussion. Continue Reading

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“Creating an audio identity” – RAIN Summit Chicago ad messaging panel

RAIN’s Digital Audio Advertising Summit in Chicago kicked off with a discussion of creative messaging. Lauren Nagel, Pandora Media’s group creative director, guided an insightful conversation with three experts that touched on topics from brand identity to personalization to machine learning. Continue Reading