Pandora adds Auto-Play option on mobile

Underneath the flurry of business activity surrounding Pandora, the audio company has announced a new feature. Auto-Play is a new option only available for listeners on its Premium tier. This new capability lets subscribers switch between the new on-demand approach ann lean-back listening. Auto-play can be enabled from the screen showing any album, track, or playlist. When turned on, this feature will continue playing similar music whenever the chosen selections are done. The feature is only available on Pandora’s iOS and Android platforms.

Pandora formally rolled out the Premium subscription, its foray into the full $9.99-a-month on-demand streaming experience in March. Read RAIN’s first look at the service here.

Anna Washenko