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Dave and Patty Newmark launch podcast discovery platform PodSearch

We received a note from Patty Newmark, who with her husband Dave runs Newmark Advertising, that they have launched a new podcast discovery platform called PodSearch. PodSearch is described as “an interactive directory for podcasts, giving people easy-to- use keyword and category search tools to find podcasts that match their interests.” Continue Reading

Gen-Z: The YouTube generation that can’t live without it

A new survey from AdWeek measures youth attachment to YouTube in a more dramatic light: 50% of Gen-Z respondents (from a survey field of 1,500) said they “could not live without” YouTube. Nearly all respondents (95%) use YouTube to some extent. Gen-Z’ers are just starting to emerge into the adult marketplace, unfamiliar with non-digital life and paying for daily media content. Continue Reading