Spotify delights with data in 2018 Goals marketing campaign

Last year, Spotify tapped into its data troves for a clever marketing campaign. This year, it’s back in action, all themed around resolutions for 2018. The push is dubbed “2018 Goals,” and it again highlights some of the unusual factoids and data points from Spotify listeners. The campaign was developed and executed in-house and covers 18 markets. Continue Reading

2

Survey: 61% of smart speaker owners plan to buy another one this holiday season

With the holiday shopping season now upon us, the top tech toys are in position to make a lot of sales. The smart speaker niche seems likely to be a strong performer at the end of 2017. Jacobs Media Strategies, jācapps, and Sonic Ai have collaborated on a survey into consumer sentiment toward voice-activated smart speakers going into December. Continue Reading