IAB Projects strong podcast spend in H2; also forecasts radio

In this time of flux, defined by COVID uncertainty, upheaval in the streets, and an upcoming US presidential election, the Interactive Advertising Bureau (IAB) has released a study in which ad buyers were surveyed about their expected allocations in the second half of 2020. Podcasting fares well, and terrestrial radio fares better than other traditional categories. Continue Reading

SiriusXM buys Simplecast, pairs it with AdsWizz and connects it to Pandora

SiriusXM is hitting the nets this morning with a smart acquisition. The satellite radio and digital audio holding company is buying podcast host Simplecast. That’s the short story. The bigger picture is a full-on podcast distribution and monetization system for podcast creators at all levels. Continue Reading

Podcasts & Speakers reach all-time high share of ear (Edison)

Edison Research sent an advisory release comprising a piece of that company’s subscription Share of Ear project, an ongoing study of what Americans choose to listen to, and in what measure. In-home listening during COVID-19 is sharply up, predictably. Also, podcasting and smart-speaker listening gained by double-digit share in listening. Continue Reading

iHeartPodcast Network Australia’s new partnerships: Audioboom & Kast Media

iHeartPodcast Netweork’s Australian subsidiary, which is managed by media group ARN, is starting the week with an announcement of two network partnerships: Audioboom and Kast Media. ARN is also releasing listenership numbers showing May as a strong month (+6%), along with a 22% rise during the pandemic period of mid-March through june. Continue Reading