Monday.com and Better Help highlight Magellan AI podcast advertiser report

Posted on by Brad Hill

Podcast advertising intelligence company Magellan AI has released its monthly report — actually a dual report of top advertisers for August, and top “movers and shakers” for the month. Movers and shakers are 15 advertisers which increased their podcast ad-buying investment the most, month-over-month from July-August. The top advertisers are simply the biggest spenders. There is no duplication in the two lists. Click through for details and links. Continue Reading →

Steve Goldstein: The host-read ad dominates podcasting, but ad tech is rapidly changing that

Posted on by Steve Goldstein

by Steve Goldstein
In this guest column, Steve Goldstein interviews Bryan Barletta, author of the Sounds Profitable newsletter, which examines advertising technology. Click through for a discussion of data, privacy, geo-targeting, a forecast of podcast programmatic advertising … and much more. Continue Reading →

How radio listeners map to digital audio options: New from Edison Research

Posted on by Brad Hill

The benchmark study of American listening preferences, The Infinite Dial produced by Edison Research and Triton Digital, collects more information than is annually publicized every March. Thanks to an Edison release and webinar (yesterday) titled Radio Listener Profiles, we know that this year’s data include an understanding of how radio’s best listeners (so-called P1 listeners) map to social media, in-home technology, traditional AM/FM listening, and much more. Click through for a ton of detail, graphics, and download links. Continue Reading →

Bill Rosenblatt: Amazon Takes On Spotify In Podcasting

Posted on by Brad Hill

by Bill Rosenblatt
Guest columnist Bill Rosenblatt analyzes Amazon’s most significant entry to podcasting — a podcast listening service integrated with Amazon Music. Comparing Amazon to Spotify is instructive, and this piece also takes into account how Amazon’s lead in the smart speaker market plays into strategic decision around podcasting. One question for the near future, according to rosenblatt: How will audiobooks play in these global audio platforms? Continue Reading →

Podcasting shines in global marketer study as 2021 buying intent soars (Kantar)

Posted on by Brad Hill

Research firm Kantar has released its Media Reactions 2020 report, self-defined as “a global ad equity ranking for media channels and media brands.” The report is authored by Jane Ostler, Global Head of Media, and Duncan Southgate, Global Brand Director. Podcasts rank 2nd in ad equity ranking of online channels, among marketers surveyed. Click through for details and graphics. Continue Reading →

Hillary Clinton to launch podcast with iHeartMedia

Posted on by Brad Hill

Titles You and Me Both with Hillary Clinton, the ex-Secratary of State is down for hosting an iHeartRadio Original Podcast. It’s too facile to say this project was inspired by Michelle Obama’s show on Spotify, but it does optically represent a counterpoint. Launching september 29, it’ll be a conversational program, featuring what we think is a pretty interesting lineup of guests. Click through for details and to hear the trailer. Continue Reading →

Libsyn partners with Player FM for greater exposure for hosted podcasts

Posted on by Brad Hill

Podcast hosting giant Libsyn is announcing a new partnership with Player FM, a podcast listening app and discovery engine. The deal is effective immediately, and Libsyn’s clients can distribute their shows to Player FM starting now. Libsyn’s research indicates that Player FM is a top-10 3rd-party aggregation app by number of downloads. Continue Reading →