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Napster relaunch & stock listing — an iconic brand seeks continued status with new ownership

MelodyVR will rename as Napster after acquiring the brand and assets last summer, and will list on the London Stock Exchange. This will be Napster’s fifth incarnation. As a branding asset, it is still trading on its revolutionary reputation, even though its revolutionary impact is an echo from the past. For anyone who has been following online audio for 25 years, there is a coherent historical line between the original Napster and today’s ecosystem of on-demand streaming music. Click through for details. Continue Reading